Despite what you may have heard or believe, social media marketing can be an amazing asset to creating the practice that you’ve always wanted, however, it needs to be used properly.

Properly, in this context, means creating and strengthening relationships over time.

Think back to when you were young, or maybe this is still true today…your family had one person in every field that they went to because they trusted them.

You had one doctor, you had one mechanic, you had a butcher, barber, dry cleaner, etc.

I’ve never met a truly successful chiropractor that wasn’t ‘the gal’ or ‘the guy’ for their community of people.

How do you get that way?

Trust!

How do you build trust? Get to know the people who live in your community intimately.

Before you would have had to meet everyone face to face, but now social media has made meeting people super simple and easy, just open up your phone and start connecting. Read More

Do you spend hours every week creating what you think appears to be great content?

Your videos are full of valuable tips and instruction, your blog posts are detailed and well researched, maybe you host a podcast every week that takes hours to prepare for… but no one is showing up at your door asking for help!

With the exodus from television and radio to social media, the marketing climate has changed drastically and it’s likely you haven’t followed suit.

Information is available and it’s free.

Your market doesn’t want to be bombarded with more content they don’t care about.

The same old recycled chiropractic ads just won’t cut it anymore.

On this episode of Life By Design For Chiropractors we give you a blueprint to help your transition into making content that people care about AND content that motivates them to seek your help.

Insanity is doing the same thing over and over again expecting a different result.

Stop the road to insanity and start down the path to creating professional, authentic, appreciated and welcomed content. Read More

The marketing landscape is changing rapidly… Thirty years ago it was direct mail, then came email marketing and finally social media has taken the world by storm… Facebook, Twitter, YouTube, and Instagram.

We’ve repeatedly made it known that while the tactics and best places to grab attention may change, marketing principles do not.

There will never be a time when positioning, differentiation, segmentation, knowing your target market or follow-up are not at the centerpiece of your marketing plan.

Yet, that hasn’t stopped chiropractors from chasing the shiny penny from one social media platform the next using the same old marketing tactics (and some new sleazy ones too).

It’s not that social media can’t be a valuable asset in your marketing arsenal..at this point in the game, it should be a foundational component.

That said, there’s a way to use social media – a method to the madness that can yield some insanely incredible results for the chiropractor.

On today’s episode of Life By Design For Chiropractors we’re joined by LBDFC Director Dr. Kreso Jug to discuss his success using Instagram in his practice.

Enjoy! Read More

Do you think it would be valuable (and helpful) to have a conversation with one of the best and most skilled experts in the world at what you’re trying to achieve?

If you said yes, we agree!

So when the opportunity to interview Perry Marshall, you better believe we jumped at the chance.

If you’re one of the seven people in sales and marketing (and since you’re a chiropractor you ARE in sales in marketing) who don’t know Perry Marshall, the knowledge and the principles he shared, could completely change your practice.

Perry’s rise to glory came through mastering and writing about how to use Google Adwords in your business. He is also the author of 80/20 Sales and Marketing, which is more than just a book…it is a way of looking at your business and focusing on the most important factors (the 20%) that bring you the best and most impactful results.

The purpose of this podcast is to get Perry’s take on crucial marketing and sales principles (which he applies to chiropractic) that you could plug into your practice and get immediate results.

Enjoy! Read More