Tag: chiropractor

#71 How To Survive Patient Dropouts

PodcastSystems

I feel your pain.

You get the dreaded reply to an appointment reminder, call or even Facebook message…

“I need to stop my chiropractic care….”

“How dare they!”

“Don’t they know how much time I’ve invested in them?”

“Subluxation is bad, how will they survive?”

“What did I do wrong?”

You know exactly what I’m talking about and you know it’s shortly after every dropout that you find yourself reinventing your practice.

New forms, new coach, new website, new technique and none of them make a single lick of difference.

What will make a huge impact is understanding why they left and what, if anything you can do to minimize the chances it happens again.

On this episode of Life By Design For Chiropractors we explore the mental side of patient dropouts and give you a system you can activate right away. Read More

#70 How To Scale Your Practice

PodcastSystems

The majority of business owners get excited about the thought of a thriving business…

Success, personal growth, profits, freedom and all the other “stuff” that comes along for the ride.

And it’s the fulfillment of the requirements of a successful business consistently over a relatively long time frame —> leadership, team, systems and communication that makes that success a reality.

But what do you do when it actually works? When growth is happening right before your eyes? When growth begins to outstrip your ability to keep up.

You’ll need to make the decision, “Am I happy with my practice the way it is or do I want to scale my practice.”

That’s exactly what this episode of Life By Design For Chiropractors is all about – how to scale your practice! Read More

#67 You Need To Live It To Lead It

LeadershipPodcast

I’m not sure there could be a more important topic than the one covered on this episode.

It’s the NUMBER ONE character trait I personally see in successful people that is missing in those who struggle.

I’m not just talking about Chiropractors…I’m talking about ALL PEOPLE.

My suggestion is to listen closely to this episode, and if you’ve realized you’re deficient, and take immediate action to start building this trait.

What trait am I pointing out?

Integrity… aka doing what you say you’re going to do!

More specifically carrying out the appropriate action steps with regards to your own lifestyle blueprint.

If you have big plans for your practice and hopefully your life, you know a healthy lifestyle…fuel, training, fitness, sleep, etc. all MUST play a central role in giving you the physical and mental resources for success.

Are you consistently meeting all your requirements? If not, why not?

What is holding you back?

The great news is after 15 years of entrepreneurship I’ve faced many of my own challenges in successfully implementing a blueprint that works and I’ve also brought on a guest who has done the same…

On today’s episode of Life By Design For Chiropractors, myself and Dr. Mike Gibson share our strategies and tactics to help you solve this BIG problem and start living it to lead it. Read More

#66 How Chiropractors Should Use Instagram

CommunicationPodcast

The marketing landscape is changing rapidly… Thirty years ago it was direct mail, then came email marketing and finally social media has taken the world by storm… Facebook, Twitter, YouTube, and Instagram.

We’ve repeatedly made it known that while the tactics and best places to grab attention may change, marketing principles do not.

There will never be a time when positioning, differentiation, segmentation, knowing your target market or follow-up are not at the centerpiece of your marketing plan.

Yet, that hasn’t stopped chiropractors from chasing the shiny penny from one social media platform the next using the same old marketing tactics (and some new sleazy ones too).

It’s not that social media can’t be a valuable asset in your marketing arsenal..at this point in the game, it should be a foundational component.

That said, there’s a way to use social media – a method to the madness that can yield some insanely incredible results for the chiropractor.

On today’s episode of Life By Design For Chiropractors we’re joined by LBDFC Director Dr. Kreso Jug to discuss his success using Instagram in his practice.

Enjoy! Read More