Of course, new patients are important and are the lifeblood of the practice and yes, practice volume is a key stat… (assuming everyone is paying which isn’t a guarantee in chiropractic) but there’s much more to keeping your finger on the pulse of your business.

With a solid statistical tracking system and a clear understanding about what each piece of information means you can make better, more objective decisions; you can properly plan for your practice’s future; and you’ll also know ‘when it’s time to fold ’em’.

In this episode we map out the information you need to be pulling from your practice in order to know if it’s successful and trending towards more or if you’re failing and falling further in the wrong direction.

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Positioning your product (in the case of this podcast… chiropractic) is a key, yet often overlooked, component of your marketing strategy.

By meticulously studying your ideal consumers and understanding their needs, desires and challenges, you can begin to uncover how to best communicate your service and its benefits to your customers.

With proper positioning you can craft better messages, overcome competitive pressures and communicate in a way that resonates with and motivates your prospects to take action.

You are searching to stake your claim to some key mental real estate in your audience’s mind. This is the space where you, your product and your solution take ownership in meeting these needs for your customer.

Done well, you control the narrative and more of the outcome. Done poorly, you risk being lumped in with nearly every other chiropractor and health care provider in the “alternative heath”, “wellness” or “therapy” realm.

On this episode we help you begin to figure out how to properly position your practice and your brand in the mind’s of your market.

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It’s commonplace in a business setting (especially a small business and specifically a chiropractic business) to mistakenly train your team while minimizing or avoiding the necessity to train yourself.

Contrast this with athletes at nearly all levels but most certainly at the professional level who train on a daily basis, constantly pushing themselves to get better and better.

While team training is a fundamental component of success, if you yourself are not training you will not improve, you risk being being surpassed by your competition, and you cannot contribute your maximum effort to your team.

There are endless benefits to building your own personal training curriculum.

Regular and consistent chiropractic training will make you more competitive, increase your competency and make you more efficient so you can confidently claim that you are the best at what you do.

In this episode we discuss why you need to train yourself, how do make sure it happens and what you should be training on.

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One of the most challenging tasks for any marketer (especially chiropractors) is creating marketing content your avatar cares about.

It’s commonplace to fall into the trap of writing blogs, recording videos and podcasts about the topics we think are important and our market NEEDS to know about.

The problem is if they don’t care, they won’t pay attention and they’ll never consume the content. Read More