Welcome to our first “Best of” episode of The Life By Design For Chiropractors Podcast!

From time to time we revisit some of your favourite, most downloaded episodes as the material is still relevant and it obviously had struck a chord then and we know it will again.

One of the cornerstones of Life By Design is the concept of requirements and strategies…

A requirement is something that you (or in this case your practice) NEEDS… these are non-negotiable. An example would be oxygen… As a human you need oxygen to live. It’s required for life and no amount of wishing, hoping, and dreaming is going to change that.

A strategy is a specific WAY in which you meet a requirement… there are many strategies. Let’s go back to our oxygen example. Oxygen is required BUT you can get oxygen in a variety of ways… breathing is one. But you can also use a respirator or you can get oxygen through an I.V.

The point is simple…

On today’s podcast we talk about the requirements for a successful practice and the most effective strategies for meeting those requirements. Read More

I’ve known Dr. Steven Gall for close to 10 years.

I’ve personally witnessed and had a ring side seat for many of the challenges, frustrations, hesitations, failures and now, I’m beyond ecstatic to say… successes, that Steven has experienced over his career.

In so many ways, he is the avatar for the majority of good chiropractors who in their mind want to practice in a 3rd paradigm model, but struggle to make it a successful reality.

You know deep down your practice could be better, much better.

You know “some” of the tools and tactics to make it happen.

You even have the willingness to work hard.

But you keep getting in your own way.

Sound familiar?

On today’s episode of Life By Design For Chiropractors we meet with Dr. Steven Gall from Lindenridge Family Chiropractic in Winnipeg, Canada.

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Despite what you may have heard or believe, social media marketing can be an amazing asset to creating the practice that you’ve always wanted, however, it needs to be used properly.

Properly, in this context, means creating and strengthening relationships over time.

Think back to when you were young, or maybe this is still true today…your family had one person in every field that they went to because they trusted them.

You had one doctor, you had one mechanic, you had a butcher, barber, dry cleaner, etc.

I’ve never met a truly successful chiropractor that wasn’t ‘the gal’ or ‘the guy’ for their community of people.

How do you get that way?

Trust!

How do you build trust? Get to know the people who live in your community intimately.

Before you would have had to meet everyone face to face, but now social media has made meeting people super simple and easy, just open up your phone and start connecting. Read More

It’s often assumed that once day two is complete and the agreement has been made, that you’re “in the clear.”

You can finally stop with the stressful ongoing education and no more selling the benefit of future care is required.

What a relief!

Unfortunately, that couldn’t be further from the truth…in fact, in this instance it’s completely the opposite.

Once you’ve build rapport and confirmed a strong agreement at your Review of Results, the long term communication strategy begins. This is what we like to call your Core Curriculum.

It’s all the information a patient NEEDS to know in order to pass the tests at the end of each stage of your care and make a new decision going forward.

In a past episode we discussed in general, what the components your core curriculum were and how to potentially implement them.

On this episode of Life By Design For Chiropractors we highlight in great detail, one very important strategy for sharing your core curriculum…email. Read More