“Welcome to a new era of marketing and service in which your brand is defined by those who experience it.” – Brian Solis

Times are changing! In days past you could depend on direct word of word of mouth from your clients. People trusted the word of their friends and family more than any other source.

Now…

• 97% of consumers read online reviews for local businesses in 2017, with 12% looking every day
• 85% of consumers trust online reviews as much as personal recommendations
• Positive reviews make 73% of consumers trust a local business more

This new landscape makes gathering 5 star reviews from your clients more important than ever before.

If you’re like us, we hate the trend of bribing our patients to leave a review. We want them to want to leave a raving statement about how much they love us and our team.

Unfortunately, your competitors don’t care. They’re willing to compromise their values by giving away the farm just to stack their online review platforms with glowing comments regardless of whether they are fully true or false.

On today’s episode, our in-house marketing “guru” Dr. Michael Gibson joins us to discuss his strategies that regularly yield fantastic google reviews without bribing his clients to do it (at least not in an unethical way).

Check out the free download too… Mike was kind enough to share his actually email copy!

• • A single target market.
  • A front end offer.
  • The core product.

Each one is important and plays a fundamental role in moving a prospect to a lead into a new client and ultimately to become a lifetime practice member. Read More

On today’s episode of Life By Design For Chiropractors we bring you inside a coaching call with Dr. Matt Pennetti.

Matt has been a client for 12 months, has completed a full 2.5 intensive Training Camp and has made tremendous gains in his knowledge and implementation of the LBD Retention Based Practice Model.

He’s recently embarked on the exciting journey of opening his own practice along with his wife Lauren in his hometown of Denver, Colorado!

Given the new challenges that face a start-up, on this coaching call, we decided it was the perfect time to revisit and expand on The Lifetime Care Map™ with specific emphasis on nailing 3 incredibly vital components…

• • A single target market.
  • A front end offer.
  • The core product.

Each one is important and plays a fundamental role in moving a prospect to a lead into a new client and ultimately to become a lifetime practice member. Read More

Are you reacting to the current business landscape or are you ahead of the curve?

Staying on the pulse of what is happening and what will happen is always a challenge for business owners and entrepreneurs…but one that needs to be successfully managed.

After nearly 10 years of working with Chiropractors, coaching with some of the best entrepreneurial organizations and growing our own businesses, we feel confident in making predictions for 2018 that will help you be on the offensive this year!

Enjoy this episode of Life By Design For Chiropractors. Read More

The bulk of the Chiropractic profession utilizes a practice approach that was built on the premise that subluxations are the cause of real health problems and by correcting them, health challenges will improve or disappear.

This concept has led to most of the practice styles and practice management models in existence.

Some leaders, specifically Dr. Reggie Gold, recognized the contradiction of this approach and worked tirelessly to change it. He dedicated his entire life to creating a new model of chiropractic practice built on the simple principle that all human beings were better off not subluxated.

Based on this idea…it didn’t matter what someone’s symptom or condition was, only if there was the presence or absence of vertebral subluxations.

The concept is now recognized as Third Paradigm Chiropractic.

Today’s episode of Life By Design For Chiropractors was born from a question we repeatedly receive…

“I have an existing practice (purchased a practice) but it’s definitely not Third Paradigm. How do I transition my current practice to the Third Paradigm practice style?”

Read More