Tag: life by design

#121 Using Trolls To Grow Your Practice

CommunicationPodcast

What happens when a “troll” leaves negative remarks about your business or practice online?

You celebrate.

WTH?

The fact that someone cares enough about what you said or did to leave a negative comment is a tremendously positive sign for your brand.

All great brands have haters…people who are so opposed to what you’re standing for, they just can’t resist making their voice heard.

Assuming you’re not saying anything hateful or ridiculous, having a portion of the marketplace against you, gives those who stand with you something to put their passions behind.

Don’t confuse everyone loving your brand for not knowing or even caring about you.

On this episode of Life By Design For Chiropractors, we tackle trolls and how you can actually use their comments to help grow your practice.
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#120 Dealing With Unhappy Patients

CommunicationPodcast

We fielded a question this past week inside our Life By Design For Chiropractors ELITE Doctors group and it prompted a deeper conversation on today’s episode.

How do you handle unhappy patients? The answer is…”It depends!”

As per the usual response, it depends on the context.

How we would handle a customer service issue with a long time patient who has shown their loyalty to our business, invested thousands of dollars and referred many thousands more, is going to be very different than how we address a prospect calling in and not happy with a policy of ours.
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#119 Making Chiropractic Mandatory

LeadershipPodcast

Could you imagine making chiropractic mandatory!?!?

Like car insurance, every single person with a spine would be mandated to receive chiropractic care.

It’s a chiropractor’s dream…or is it?

What would the profession or your practice look like if your community had no choice but to choose a chiropractor to see regularly?

On this episode of Life By Design For Chiropractors we run this thought experiment and find out how this “utopia” might play out.
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#118 Subluxation Based Chiropractic Is Dead

LeadershipPodcast

RIP Subluxation Based Chiropractic.

Your time has come.

No longer will the market accept objectively based assessments, logical care plans based on science and clinical experience, and an ongoing relationship with a health care provider who can deliver extraordinary outcomes.

Subluxation Based Chiropractor, you’re doomed!

Could this be true? Is it time?

Contrary to the belief of some, I believe the market is ripe for leadership and results…that makes a rational approach to Subluxation Based Care properly positioned for the success of the patient and chiropractor alike.

On this episode of Life By Design For Chiropractors we discuss a comment left on one of our Facebook posts. Read More