“Start comparing yourself to others”

Just wait… did I mean STOP comparing yourself to others?

Nope. Start.

Albeit contrary to the mainstream advice, comparing yourself to others is simply human nature and to avoid it, could be detrimental to your business, possibly even devastating to your mental health.

Your entire world is based on discerning one thing from another.

Comparing a chair against a table is in part how you understand the difference between the two.

One piece of building a great brand is becoming an objective observer.

Comparing everything around you provides an opportunity to more deeply understand consumer psychology and how you want the world to see and interact with your brand.

On this episode of Life By Design For Chiropractors we challenge the idea that judgement is bad and apply the opposite to building a brand the customer can love (or hate).
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These are crazy times.

No matter how to slice it, the current landscape for chiropractic and essentially every other business on the planet looks grim.

We’re weeks into closures, quarantines, social distancing and the economy is in a downward spiral.

The worst part, not only is it bad, but we don’t have any real idea as to when it’s going to get any better.

Job losses, businesses closing their doors for good and major financial doom… how in the world can we stay “growth minded” during this crisis?

That’s exactly what we explore on this episode of Life By Design For Chiropractors.
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Could you afford your chiropractic care?

That’s a question I was once asked by a speaker from the stage and unfortunately the answer was “no”.

I say unfortunately, not because I couldn’t afford my chiropractic care if I were the prospect, but because the thought that I couldn’t afford it prompted me to start worrying that…

1. Others couldn’t afford chiropractic care either and worse…

2. It was my responsibility to make sure that they could.

Like most responsibilities in my life, I took this one seriously and if you’ve listened to this podcast the rest was history.

Years of good intentioned but very bad business decisions led to low revenues, non existent profits and more stress than I ever could have imagined I’d be able to handle.

Fast forward a decade (almost two) and exposure to the right people with correct thinking… life and practice are much better.

The goal of today’s podcast is to help you avoid the massive pitfall that destroyed my practice before it ever started and kept me fighting for my practice life for years.

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Have you had enough?

Your staff is annoying you and their workload is falling on your plate…

Patients just don’t “get it” and you’re beyond irritated with them…

Your partner or spouse doesn’t understand your situation and why you’re so stressed…

The bank won’t give you the extra credit to make that practice change you know will make all the difference…

The endless list goes on and on… and guess what?

It always will.

That’s the nature of being a business owner and entrepreneur. It comes with the job.

You may be wondering if you’re cut out for leading a chiropractic practice and and rightfully so… it’s an important question to answer!

On the flip side, once you’ve answered it and you’re ready to move forward, the solution to your challenge doesn’t come in reducing the amount of “stuff” you’ll need to deal with (that never changes, it just becomes different stuff) it comes from handling that “stuff” better and easier.

On this episode of Life By Design For Chiropractors we talk about exactly that… How to Be More Resilient in Practice.

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