“Start comparing yourself to others”
Just wait… did I mean STOP comparing yourself to others?
Albeit contrary to the mainstream advice, comparing yourself to others is simply human nature and to avoid it, could be detrimental to your business, possibly even devastating to your mental health.
Your entire world is based on discerning one thing from another.
Comparing a chair against a table is in part how you understand the difference between the two.
One piece of building a great brand is becoming an objective observer.
Comparing everything around you provides an opportunity to more deeply understand consumer psychology and how you want the world to see and interact with your brand.
On this episode of Life By Design For Chiropractors we challenge the idea that judgement is bad and apply the opposite to building a brand the customer can love (or hate).