Hard bone on a soft nerve?

Foot on the water hose?

How do you communicate chiropractic in the 21st century?

There have been, and still are, some incredible minds in Chiropractic.

Kent, Gentempo, Chestnut, Minardi, Murphy, Haavik and many more I’m certainly missing.

These pioneers have moved us away from the bone on nerve model to a new contemporary view of the spine, the nervous system and subluxation.

As powerful as science is, understanding the science and making it consumable for your market and your patients is a totally different story.

On this episode of Life By Design For Chiropractors I share a concept I’ve been developing in my own practice that I believe will be of tremendous value to those Chiropractors listening in. Read More

At Life By Design we’ve been putting on “shows” since 2009.

Whether it be the podcasts, live events, web trainings, videos and more… we hope that you’ve been thoroughly entertained while at the same time, gathered immense value from all of the materials.

When I was “surfing” the web one day a few months ago, I came across a fellow showman touting the importance of a “show”.

The fact is, he’d taken it many steps further into creating entire trainings and a community all in support of his concept…

“YOU NEED A SHOW!”

After personally engaging in his content, I knew he was a perfect to introduce to the Life By Design For Chiropractors community 🙂

On today’s episode of LBDFC I interviewed long time radio host, podcaster and showman…Mark Kaye. Read More

As you scroll through your news feed, skim your newest 100 emails or get lost spiraling through Instagram, this is your lifeline…

The HEADLINE.

A show stopping statement, a message that sparks curiosity or even a graphic that simply shocks you.

In each instance, your mindless consumption of information comes to a complete stop and you need to know more.

That’s the purpose of the headline!

To stop the consumer and get them to pay attention to YOU in a sea of noise and clutter.

Your business is just one of millions and as a chiropractor, it’s highly likely it’s one they are NOT searching for…at least not yet.

On this episode of Life By Design For Chiropractors I’m joined by our marketing pro, Dr. Michael Gibson, and we go granular on headlines.

We often discuss very high level ideas and concepts as they relate to your success in a Retention Based Practice but today we get into the nitty gritty of headlines.

Are you making these headline mistakes? Read More

The new year is right around the corner and it’s approaching fast!

As much as you’re probably tired and excited for an extended break (I sure hope you’re taking one), this is not the time to just shut down and shut off.

I’m not saying you can’t take that path but come January, you’ll wish you didn’t.

The new year is an incredible time for growth, with boundless opportunity and excitement. If you don’t use at least some of your free time wisely and plan ahead, you’ll be playing catch up from the start…again! 🙂

As with any extended pause, we can finally free some space in our mind to create and it’s this cyclical process of reflection, contemplation and only then, planning, that yields extraordinary results.

On this Life By Design For Chiropractors podcast we share 12 things you must do to make this upcoming year great.

It’s a mix of actions we’ve already been doing with some ideas we have yet to implement ourselves but think are wonderful concepts to put in play as soon as possible. Read More