Tag: life by design podcast

#82 Are you making these mistakes?

As you scroll through your news feed, skim your newest 100 emails or get lost spiraling through Instagram, this is your lifeline…

The HEADLINE.

A show stopping statement, a message that sparks curiosity or even a graphic that simply shocks you.

In each instance, your mindless consumption of information comes to a complete stop and you need to know more.

That’s the purpose of the headline!

To stop the consumer and get them to pay attention to YOU in a sea of noise and clutter.

Your business is just one of millions and as a chiropractor, it’s highly likely it’s one they are NOT searching for…at least not yet.

On this episode of Life By Design For Chiropractors I’m joined by our marketing pro, Dr. Michael Gibson, and we go granular on headlines.

We often discuss very high level ideas and concepts as they relate to your success in a Retention Based Practice but today we get into the nitty gritty of headlines.

Are you making these headline mistakes? Read More

#81 12 Things You Must Do To Make 2019 Great

The new year is right around the corner and it’s approaching fast!

As much as you’re probably tired and excited for an extended break (I sure hope you’re taking one), this is not the time to just shut down and shut off.

I’m not saying you can’t take that path but come January, you’ll wish you didn’t.

The new year is an incredible time for growth, with boundless opportunity and excitement. If you don’t use at least some of your free time wisely and plan ahead, you’ll be playing catch up from the start…again! 🙂

As with any extended pause, we can finally free some space in our mind to create and it’s this cyclical process of reflection, contemplation and only then, planning, that yields extraordinary results.

On this Life By Design For Chiropractors podcast we share 12 things you must do to make this upcoming year great.

It’s a mix of actions we’ve already been doing with some ideas we have yet to implement ourselves but think are wonderful concepts to put in play as soon as possible. Read More

#71 How To Survive Patient Dropouts

I feel your pain.

You get the dreaded reply to an appointment reminder, call or even Facebook message…

“I need to stop my chiropractic care….”

“How dare they!”

“Don’t they know how much time I’ve invested in them?”

“Subluxation is bad, how will they survive?”

“What did I do wrong?”

You know exactly what I’m talking about and you know it’s shortly after every dropout that you find yourself reinventing your practice.

New forms, new coach, new website, new technique and none of them make a single lick of difference.

What will make a huge impact is understanding why they left and what, if anything you can do to minimize the chances it happens again.

On this episode of Life By Design For Chiropractors we explore the mental side of patient dropouts and give you a system you can activate right away. Read More

#28 The One Thing I Wish I Knew Before Starting Practice

Whether you are a student, a new graduate, starting your own practice or you’ve been in practice for 20 plus years… everything from today’s episode applies to you!

We asked 10 successful chiropractors what was “the one thing they wish they had known before starting practice?”

The replies we received were nothing short of “gold Jerry, gold!”

Listen intently to this episode and do not miss one word from:

  • Dr. Laurence Tham
  • Dr. Dan Sullivan
  • Dr. Kreso Jug
  • Dr. John Minardi
  • Dr. David Fletcher
  • Dr. Paul Groulx
  • Dr. Craig Hazel
  • Dr. Michael Gibson
  • Dr. Stephen Franson
  • and me!

Read More