Tag: podcast

#84 What I Learned From Replacing 5 Team Members

No one is going to debate whether having a great team is important to your success…

Heck, we believe it’s one of the 4 requirements for a successful practice (along with systems, communication and leadership).

What happens when you think everything is in place and you can just let one of the requirements, like team, take a backseat?

It’s the same thing that happens when fitness, fuel or the brain-body connection doesn’t get fulfilled…you fail.

In one case it’s your health and performance that will suffer, in the other it’s your practice and business that will begin to fall apart.

That’s what started to happen when I shifted my attention elsewhere without ensuring this key requirement was being nurtured. Lesson learned!

On this episode I share my story about the past 6 months at The Life By Design Centre during which we changed 6 of 16 team members and took a deep introspective look at our hiring, on-boarding and training systems.

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#79 Are More New Patients Worth Risking Your License & Reputation?


If you’re a Canadian chiropractor, you likely know about the recent hit piece regarding chiropractic in the Globe and Mail.

It’s just one of many over the past couple decades and it definitely won’t be the last.

What that means to us at Life By Design For Chiropractors, is that lessons can be learned from these articles…lessons that can help us design our practice approach in ways that deliver the impeccable level of care we imagine and keep us from risky behaviour all at the same time.

These are not mutually exclusive ideas.

Many chiropractors think that to see enough new patients we need to litter social media with ads and offers for low price examinations or other hooks to lure potential prospects close enough to snatch them up!

On one hand proponents would say “but they work!” and while I’d agree, I would also add in the caveat… “but at what expense?”

Is a stream of new prospects worth the risk of losing your license? Your reputation?

In this episode of Life By Design For Chiropractors we explore the article’s tenants and tease out which are completely false and which ones we could actually learn a thing or two about in order to protect us in the future. Read More

#74 Clarifying The Confusion With Closing

ABC.

A – Always.

B – Be.

C – Closing.

To paraphrase this famous scene from Glengarry Glen Ross…“Always be closing.”

The concept of closing haunts chiropractors for a long list of possible reasons from poor self-esteem to misunderstood semantics.

It seems much easier, with far less stress and pressure to just “hope” for a working relationship to emerge from being a good doctor, “telling the story” or in many cases, good luck.

The problem is, and I’ll be as blunt as possible…it doesn’t work.

Aside from the reality that I tried it myself for many years with little success, the research on consumer psychology verifies people don’t just fall into a purchase, it’s a complex decision making process.

If you want to the end result to be a win-win working relationship, you’d better be involved in helping your prospect make a choice that is in their best interest today and for their future.

Instead of “closing” and all the negative attachment you may have to the word itself, go ahead and replace it with “getting an agreement”. You’ll feel an immediate ease and a clearer view of the goal during your sales process (we’ll save your attachments to the word selling for another time).

On this episode we cover the need for authentically closing the loop and getting strong agreements with your potential clients.

Enjoy! Read More

#64 Handling Objections Starts With A Line In The Sand

Handling objections is generally one of the least liked components of a successful practice.

I say successful, because without handling objections, your chance or growing and developing the practice of your dreams is nil. Zero. Zilch.

Love it or hate it, that’s just the way it is… and the sooner you realize it the sooner your practice can move the needle.

The question is how do you best handle the types of objections you get in practice? Whether it’s on day 2 during the agreement, daily visits or it’s that no one wants to come to your workshops, this is an essential skill that you MUST master!

As much as there are tactical steps and conversation frameworks that would benefit you to know, it’s one, single piece that outperforms all the rest…

Surprise, surprise, it’s mindset. However, the mindset I discuss on today’s episode is not the head-space you typically hear about…

It’s not “Fake it til you make it” or some variation.

It’s building YOUR foundation by developing your self-esteem and knowing where you draw your line in the sand.

On today’s episode of Life By Design For Chiropractors I’m joined by Dr. Kreso Jug as we tackle this extremely important starting point for addressing objections in your practice.

Enjoy! Read More