Tag: podcast

#142 Stop Blaming Your Market

CommunicationPodcast

Struggling with your marketing?

Crickets when you post a video to social?

No one is visiting your website?

You’ve created the world’s greatest lead magnet…

And not a single person has opted in?

It must be your market.

Really, it’s the only logical solution.

Similar to your patient who has “tried” everything and even followed your advice to a T.

Yes, sure they did. 🙂

When you have a marketing problem, the single most productive approach is to assume YOU, not your market, is the problem.

Even if you aren’t the only issue, it’s still the fastest, most controllable way to right the ship and get headed in the direction you’d like.

On this episode of Life By Design For Chiropractors, Kreso and I get back together for a live discussion about markets. Read More

#139 The Modern Referral System

PodcastSystems

Who wouldn’t love a steady stream of new patients coming directly from your existing wonderful and engaged practice members?

While new patients are the lifeblood of your practice, referred new patients are the cream of the crop.

How are you generating more referrals?

Experience.

Results.

Professionalism.

Kindness.

These are all top-level attributes that need to be in place and cultivated.

But how easy are you making the referral process?

For both the patient and for their referral?

On this episode of Life By Design For Chiropractors I review a new, successful, referral system we’ve launched in our gym and practice. Read More

Reggie Gold’s Three Questions

CommunicationPodcast

I love Reggie Gold.

If you don’t know who this person is, and that’s becoming more and more possible, you need to expose yourself as much Reggie content as possible.

The one caveat, and I may rub some chiropractors the wrong way with this statement, is to be wary of his business model.

It’s a bust and honestly, terrible.

That said, Reggie was a fantastic communicator.

His clarity regarding The Third Paradigm of Chiropractic and how to help the public understand is second to none.

One of the recordings that stuck with me and continues to influence our Day One – Two process are his “3 Questions”.

The “3 Questions” seem simple, but when you deconstruct them, they’re actually quite genius.

On thiss episode of Life By Design For Chiropractors, I break down Reggie’s “3 Questions”. Read More

#136 It’s Always Something

LeadershipPodcast

Have you ever caught yourself making this statement?

“It’s always something!”

Typically it comes at a time of stress or overwhelm, a time when you’re ready to throw your hands up in the air and give in.

The sentiment is, of course, a negative one.

An endless loop of challenges, uncertainty and the lack of confidence you can overcome them.

“It’s always something!”

You’re right, it is always something.

Once you accept that as truth, everything else that follows will change.

On this episode of Life By Design For Chiropractors I share a new perspective and subsequent action plan. Read More