Tag: podcast

#85 Maximizing Profitability In Part-Time Practice

Are you considering reducing your practice hours to enhance your life enjoyment, personal free time, or to spend more of those precious moments with your family?

One likely concern may be that working less will mean earning less and that’s just not something you want or you can’t have, given your current expenses.

How do we solve this dilemma?

Is working 60 hours a week in practice and on your business the only solution?

Ask Dr. Rachelle Vanderheyden-Jug.

Rachelle is a LBD Director, a mom, a wife and a chiropractor.

Over the past year she’s dramatically changed her model and approach to practice and the results have been, well…, exceptional!

On this episode of Life By Design For Chiropractors I interview Rachelle about the challenges and solutions to maximizing profits during her switch into part-time practice. Read More

#84 What I Learned From Replacing 5 Team Members

No one is going to debate whether having a great team is important to your success…

Heck, we believe it’s one of the 4 requirements for a successful practice (along with systems, communication and leadership).

What happens when you think everything is in place and you can just let one of the requirements, like team, take a backseat?

It’s the same thing that happens when fitness, fuel or the brain-body connection doesn’t get fulfilled…you fail.

In one case it’s your health and performance that will suffer, in the other it’s your practice and business that will begin to fall apart.

That’s what started to happen when I shifted my attention elsewhere without ensuring this key requirement was being nurtured. Lesson learned!

On this episode I share my story about the past 6 months at The Life By Design Centre during which we changed 6 of 16 team members and took a deep introspective look at our hiring, on-boarding and training systems.

Read More

#79 Are More New Patients Worth Risking Your License & Reputation?


If you’re a Canadian chiropractor, you likely know about the recent hit piece regarding chiropractic in the Globe and Mail.

It’s just one of many over the past couple decades and it definitely won’t be the last.

What that means to us at Life By Design For Chiropractors, is that lessons can be learned from these articles…lessons that can help us design our practice approach in ways that deliver the impeccable level of care we imagine and keep us from risky behaviour all at the same time.

These are not mutually exclusive ideas.

Many chiropractors think that to see enough new patients we need to litter social media with ads and offers for low price examinations or other hooks to lure potential prospects close enough to snatch them up!

On one hand proponents would say “but they work!” and while I’d agree, I would also add in the caveat… “but at what expense?”

Is a stream of new prospects worth the risk of losing your license? Your reputation?

In this episode of Life By Design For Chiropractors we explore the article’s tenants and tease out which are completely false and which ones we could actually learn a thing or two about in order to protect us in the future. Read More

#74 Clarifying The Confusion With Closing

ABC.

A – Always.

B – Be.

C – Closing.

To paraphrase this famous scene from Glengarry Glen Ross…“Always be closing.”

The concept of closing haunts chiropractors for a long list of possible reasons from poor self-esteem to misunderstood semantics.

It seems much easier, with far less stress and pressure to just “hope” for a working relationship to emerge from being a good doctor, “telling the story” or in many cases, good luck.

The problem is, and I’ll be as blunt as possible…it doesn’t work.

Aside from the reality that I tried it myself for many years with little success, the research on consumer psychology verifies people don’t just fall into a purchase, it’s a complex decision making process.

If you want to the end result to be a win-win working relationship, you’d better be involved in helping your prospect make a choice that is in their best interest today and for their future.

Instead of “closing” and all the negative attachment you may have to the word itself, go ahead and replace it with “getting an agreement”. You’ll feel an immediate ease and a clearer view of the goal during your sales process (we’ll save your attachments to the word selling for another time).

On this episode we cover the need for authentically closing the loop and getting strong agreements with your potential clients.

Enjoy! Read More