Could you imagine making chiropractic mandatory!?!?
Like car insurance, every single person with a spine would be mandated to receive chiropractic care.
It’s a chiropractor’s dream…or is it?
What would the profession or your practice look like if your community had no choice but to choose a chiropractor to see regularly?
On this episode of Life By Design For Chiropractors we run this thought experiment and find out how this “utopia” might play out.
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“Start comparing yourself to others”
Just wait… did I mean STOP comparing yourself to others?
Nope. Start.
Albeit contrary to the mainstream advice, comparing yourself to others is simply human nature and to avoid it, could be detrimental to your business, possibly even devastating to your mental health.
Your entire world is based on discerning one thing from another.
Comparing a chair against a table is in part how you understand the difference between the two.
One piece of building a great brand is becoming an objective observer.
Comparing everything around you provides an opportunity to more deeply understand consumer psychology and how you want the world to see and interact with your brand.
On this episode of Life By Design For Chiropractors we challenge the idea that judgement is bad and apply the opposite to building a brand the customer can love (or hate).
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If you were guaranteed $2 for every $1 you spent, wouldn’t you be looking for more cash to invest?
Every doc wishes a promise of return on their marketing investments but their hesitation from the lack of guarantee is massively restricting their growth.
When it comes to paid traffic or any investment for that matter, there is no promise of success, only a probability based on one’s skills, knowledge and experience.
Once you understand this reality, it’s much easier work within the rules and yield results.
On this episodes of Life By Design For Chiropractors I talk about my own success and failures with scaling my online marketing.
Could you afford your chiropractic care?
That’s a question I was once asked by a speaker from the stage and unfortunately the answer was “no”.
I say unfortunately, not because I couldn’t afford my chiropractic care if I were the prospect, but because the thought that I couldn’t afford it prompted me to start worrying that…
1. Others couldn’t afford chiropractic care either and worse…
2. It was my responsibility to make sure that they could.
Like most responsibilities in my life, I took this one seriously and if you’ve listened to this podcast the rest was history.
Years of good intentioned but very bad business decisions led to low revenues, non existent profits and more stress than I ever could have imagined I’d be able to handle.
Fast forward a decade (almost two) and exposure to the right people with correct thinking… life and practice are much better.
The goal of today’s podcast is to help you avoid the massive pitfall that destroyed my practice before it ever started and kept me fighting for my practice life for years.
Is your practice stuck? Click Below to download this free resource to help you begin to objectively evaluate your practice and figure exactly what holes you need to plug for instant practice growth.
GET IT NOW!