One of the biggest fears business owners, entrepreneurs, and chiropractors alike have about email marketing is how often to “hit send.”

It’s common to be worried about spamming your people, your leads, and your community… it’s because you care, right?

Or, maybe it’s because you’re scared of looking bad, annoying a potential prospect, or having someone opt-out of your list never to be heard of again.

On this episode of Life By Design For Chiropractors we’re sharing our experiences with email marketing, both good and bad.

The goal is to help you learn some from our mistakes and victories in order to make yourself a better marketer and help more people!

Read More

We’ve been staunch proponents of building and cultivating a lexicon for years.

All great brands have their own language…

The tall, grande and venti from Starbucks being an obvious example.

There are times in the development of your lexicon that certain words become prominent in pop culture and within the media, we’d be remiss not to use them to our advantage.

Extraordinary communication is helping people to understand and consume what we’re teaching and have it result in the actions we’d love for them to take.

Actions in our case, that will without question, lead to a happier and healthier life.

Over the past 4 months in practice I’ve noticed an increasingly obvious awareness and response to a certain word I’ve used for years. Only now, with it’s emergence in the cultural lexicon, patients are taking it to mean something even more important than ever before.

On this episode of Life By Design For Chiropractors, I explain how this came to be and how to use the principle to for building a powerful lexicon of your own.

Read More

Will you survive or thrive in a crisis?

This is an important question for any person, let alone a business person to ask themselves.

• A Recession
• A Health Crisis
• Staff Leaving
• Personal Crisis
• A Pandemic!
• Insert crisis “here”

Regardless of the situation, certain principles are at play and will help to dictate your success.

Knowing these principles and developing their application in advance will place you in a far better position when the s*^t hits the fan.

With the current crisis, we spent time discussing how to best prepare, survive and even thrive during difficult times.

Read More

We fielded a question this past week inside our Life By Design For Chiropractors ELITE Doctors group and it prompted a deeper conversation on today’s episode.

How do you handle unhappy patients? The answer is…”It depends!”

As per the usual response, it depends on the context.

How we would handle a customer service issue with a long time patient who has shown their loyalty to our business, invested thousands of dollars and referred many thousands more, is going to be very different than how we address a prospect calling in and not happy with a policy of ours.
Read More