Tag: marketing

#142 Stop Blaming Your Market

CommunicationPodcast

Struggling with your marketing?

Crickets when you post a video to social?

No one is visiting your website?

You’ve created the world’s greatest lead magnet…

And not a single person has opted in?

It must be your market.

Really, it’s the only logical solution.

Similar to your patient who has “tried” everything and even followed your advice to a T.

Yes, sure they did. 🙂

When you have a marketing problem, the single most productive approach is to assume YOU, not your market, is the problem.

Even if you aren’t the only issue, it’s still the fastest, most controllable way to right the ship and get headed in the direction you’d like.

On this episode of Life By Design For Chiropractors, Kreso and I get back together for a live discussion about markets. Read More

#127 Acquire Digital Leads With This Tool

CommunicationPodcast

Every chiropractor wishes for a constant stream of new people knocking at their door.

I’d even say the entire practice psyche revolves around seeking out the next new patient in the vast majority of clinics we consult with.

No doubt, new patients are the lifeblood of your practice but they don’t just “show up”. That’s the problem!

Docs want something magical to happen and then get frustrated and disillusioned when it doesn’t.

As in all businesses there is a buyer’s journey. A path, a series of steps potential buyers follow before they end of even considering consulting with you.

That’s why LEAD GENERATION is one of the biggest missing links in the chiropractic profession.

On this episode of Life By Design For Chiropractors we talk about how to acquire digital leads with “The Lead Magnet.”

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#126 When Emailing Your List Goes Bad

CommunicationPodcast

One of the biggest fears business owners, entrepreneurs, and chiropractors alike have about email marketing is how often to “hit send.”

It’s common to be worried about spamming your people, your leads, and your community… it’s because you care, right?

Or, maybe it’s because you’re scared of looking bad, annoying a potential prospect, or having someone opt-out of your list never to be heard of again.

On this episode of Life By Design For Chiropractors we’re sharing our experiences with email marketing, both good and bad.

The goal is to help you learn some from our mistakes and victories in order to make yourself a better marketer and help more people!

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#111 How Much Should You Spend On Social Media Marketing

CommunicationPodcast

If you were guaranteed $2 for every $1 you spent, wouldn’t you be looking for more cash to invest?

Every doc wishes a promise of return on their marketing investments but their hesitation from the lack of guarantee is massively restricting their growth.

When it comes to paid traffic or any investment for that matter, there is no promise of success, only a probability based on one’s skills, knowledge and experience.

Once you understand this reality, it’s much easier work within the rules and yield results.

On this episodes of Life By Design For Chiropractors I talk about my own success and failures with scaling my online marketing.

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