Tag: marketing

#111 How Much Should You Spend On Social Media Marketing

If you were guaranteed $2 for every $1 you spent, wouldn’t you be looking for more cash to invest?

Every doc wishes a promise of return on their marketing investments but their hesitation from the lack of guarantee is massively restricting their growth.

When it comes to paid traffic or any investment for that matter, there is no promise of success, only a probability based on one’s skills, knowledge and experience.

Once you understand this reality, it’s much easier work within the rules and yield results.

On this episodes of Life By Design For Chiropractors I talk about my own success and failures with scaling my online marketing.

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#109 How to Communicate During a Crisis

Communication is ALWAYS one of the requirements for success in practice, business and life.

During a crisis, what you say, how you say it and who you say it to becomes of the utmost importance.

You’ll find three very unique groups that you’ll need to be speaking to with unique narratives for each.

On this episode of Life By Design For Chiropractors we cover how to communicate during a crisis.
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#102 How To Make Your Patients The Hero

When it comes to your brand and your practice… who is the hero?

Is it you, your business or is it the prospect and practice member?

Great brands find a way to create a customer focused culture and your chiropractic practice should be no different!

On this episode of Life By Design For Chiropractors I share my experience from the past 6 months during which we’ve invested a large volume of time and energy into making our members the hero of the story.

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#88 Why You Need a Show with Guest Mark Kaye

At Life By Design we’ve been putting on “shows” since 2009.

Whether it be the podcasts, live events, web trainings, videos and more… we hope that you’ve been thoroughly entertained while at the same time, gathered immense value from all of the materials.

When I was “surfing” the web one day a few months ago, I came across a fellow showman touting the importance of a “show”.

The fact is, he’d taken it many steps further into creating entire trainings and a community all in support of his concept…

“YOU NEED A SHOW!”

After personally engaging in his content, I knew he was a perfect to introduce to the Life By Design For Chiropractors community 🙂

On today’s episode of LBDFC I interviewed long time radio host, podcaster and showman…Mark Kaye. Read More