Tag: marketing

#88 Why You Need a Show with Guest Mark Kaye

At Life By Design we’ve been putting on “shows” since 2009.

Whether it be the podcasts, live events, web trainings, videos and more… we hope that you’ve been thoroughly entertained while at the same time, gathered immense value from all of the materials.

When I was “surfing” the web one day a few months ago, I came across a fellow showman touting the importance of a “show”.

The fact is, he’d taken it many steps further into creating entire trainings and a community all in support of his concept…

“YOU NEED A SHOW!”

After personally engaging in his content, I knew he was a perfect to introduce to the Life By Design For Chiropractors community 🙂

On today’s episode of LBDFC I interviewed long time radio host, podcaster and showman…Mark Kaye. Read More

#87 7 Lessons You Must Teach Your Patients To Keep Them Saying “Yes”

In past episodes we discussed the importance of a Core Curriculum (CC) for your practice.

This CC would be a foundation to build your communication on and keep new patients (and yourself) focused on the most important concepts… the concepts that would determine their ability to make the same decision you would regarding what’s best for the health of their spine and nervous systems.

In today’s episode of Life By Design For Chiropractors, we unwrap the CC and share some of practice lessons we consider fundamental in our offices. Read More

#82 Are You Making These Mistakes?

As you scroll through your news feed, skim your newest 100 emails or get lost spiraling through Instagram, this is your lifeline…

The HEADLINE.

A show stopping statement, a message that sparks curiosity or even a graphic that simply shocks you.

In each instance, your mindless consumption of information comes to a complete stop and you need to know more.

That’s the purpose of the headline!

To stop the consumer and get them to pay attention to YOU in a sea of noise and clutter.

Your business is just one of millions and as a chiropractor, it’s highly likely it’s one they are NOT searching for…at least not yet.

On this episode of Life By Design For Chiropractors I’m joined by our marketing pro, Dr. Michael Gibson, and we go granular on headlines.

We often discuss very high level ideas and concepts as they relate to your success in a Retention Based Practice but today we get into the nitty gritty of headlines.

Are you making these headline mistakes? Read More

#68 How to Create Online Content That Converts

Do you spend hours every week creating what you think appears to be great content?

Your videos are full of valuable tips and instruction, your blog posts are detailed and well researched, maybe you host a podcast every week that takes hours to prepare for… but no one is showing up at your door asking for help!

With the exodus from television and radio to social media, the marketing climate has changed drastically and it’s likely you haven’t followed suit.

Information is available and it’s free.

Your market doesn’t want to be bombarded with more content they don’t care about.

The same old recycled chiropractic ads just won’t cut it anymore.

On this episode of Life By Design For Chiropractors we give you a blueprint to help your transition into making content that people care about AND content that motivates them to seek your help.

Insanity is doing the same thing over and over again expecting a different result.

Stop the road to insanity and start down the path to creating professional, authentic, appreciated and welcomed content. Read More