The marketing landscape is changing rapidly… Thirty years ago it was direct mail, then came email marketing and finally social media has taken the world by storm… Facebook, Twitter, YouTube, and Instagram.

We’ve repeatedly made it known that while the tactics and best places to grab attention may change, marketing principles do not.

There will never be a time when positioning, differentiation, segmentation, knowing your target market or follow-up are not at the centerpiece of your marketing plan.

Yet, that hasn’t stopped chiropractors from chasing the shiny penny from one social media platform the next using the same old marketing tactics (and some new sleazy ones too).

It’s not that social media can’t be a valuable asset in your marketing arsenal..at this point in the game, it should be a foundational component.

That said, there’s a way to use social media – a method to the madness that can yield some insanely incredible results for the chiropractor.

On today’s episode of Life By Design For Chiropractors we’re joined by LBDFC Director Dr. Kreso Jug to discuss his success using Instagram in his practice.

Enjoy! Read More

Don’t be frightened…“The Chiropractor’s Curse” is not one that needs Harry Potter to break the spell, it’s something you can tackle yourself if you know what to look out for.

Our profession loves the next shinny penny and I mean LOVES it.

We’re constantly in the search for it and when we find it, we snatch it up like it’s gold…until it’s magic wears off and the search for a new one ensues.

This cyclical activity that dominates the marketing radar for most chiropractors keeps them attentive to new ad tactics popping up on Facebook, new ways to bot social media followers, click-bait, bait and switch tactics…essentially anything that looks and appears new and claims to deliver 100’s of new patients.

Aside from the obvious fact that even if it did work, the majority could never process that many new cases properly. It also soaks up the time and energy that could be allocated towards building a lifetime strategy and follow up systems to support it.

In this episode we give you tools to avoid this trap and build a strategy that yields big ROI over the long haul. Read More

“Welcome to a new era of marketing and service in which your brand is defined by those who experience it.” – Brian Solis

Times are changing! In days past you could depend on direct word of word of mouth from your clients. People trusted the word of their friends and family more than any other source.

Now…

• 97% of consumers read online reviews for local businesses in 2017, with 12% looking every day
• 85% of consumers trust online reviews as much as personal recommendations
• Positive reviews make 73% of consumers trust a local business more

This new landscape makes gathering 5 star reviews from your clients more important than ever before.

If you’re like us, we hate the trend of bribing our patients to leave a review. We want them to want to leave a raving statement about how much they love us and our team.

Unfortunately, your competitors don’t care. They’re willing to compromise their values by giving away the farm just to stack their online review platforms with glowing comments regardless of whether they are fully true or false.

On today’s episode, our in-house marketing “guru” Dr. Michael Gibson joins us to discuss his strategies that regularly yield fantastic google reviews without bribing his clients to do it (at least not in an unethical way).

Check out the free download too… Mike was kind enough to share his actually email copy!

• • A single target market.
  • A front end offer.
  • The core product.

Each one is important and plays a fundamental role in moving a prospect to a lead into a new client and ultimately to become a lifetime practice member. Read More

On today’s episode of Life By Design For Chiropractors we bring you inside a coaching call with Dr. Matt Pennetti.

Matt has been a client for 12 months, has completed a full 2.5 intensive Training Camp and has made tremendous gains in his knowledge and implementation of the LBD Retention Based Practice Model.

He’s recently embarked on the exciting journey of opening his own practice along with his wife Lauren in his hometown of Denver, Colorado!

Given the new challenges that face a start-up, on this coaching call, we decided it was the perfect time to revisit and expand on The Lifetime Care Map™ with specific emphasis on nailing 3 incredibly vital components…

• • A single target market.
  • A front end offer.
  • The core product.

Each one is important and plays a fundamental role in moving a prospect to a lead into a new client and ultimately to become a lifetime practice member. Read More