This episode is an extra special one! I’m coming to you live from Life Con ’17…the annual live training event hosted by Life By Design.

This years topic “The Chiropractic Sales Playbook” put a cap on our three year run addressing the trifecta of major areas your business needs to excel for long term success – Marketing, Sales and Retention.

The concept of selling in health care is an especially sensitive topic and even more so in the Chiropractic profession.

That made this first presentation so vital the outcomes for the rest of the event…I needed to set the stage for what was to come and ensure the attendees were interested in learning more and were ready to dig in to the content.

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There are 4 requirements necessary to create a successful chiropractic practice.

1. Leadership

2. Team

3. Systems

…and if we had to pick the one most important, it would have to be 4. Communication!

“The successful conveying of feelings or ideas.”

Consider just how important this is to the growth and impact of your practice, not to mention the effect on your life as an entrepreneur!

Can you imagine what life and practice would feel like if prospects understood your objective, patients really “got it”, happily told others, and you had a flourishing community that looked to you for leadership?

It goes without saying, this would feel wonderful…yet the VAST majority of docs are not experiencing this and have no idea where to even start.

Today’s episode is about the 3 necessary requirements you MUST have in place if you expect to develop into a master communicator.

NOTE: This process takes time, there are few shortcuts, but the results are worth every second of time, every dollar invested and every ounce of energy expended.

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The best doctors have the ability to listen to their patients and communicate in a way that they’ll be heard. The same principle applies to the best marketers.

Imagine if you could merge the two?

One strategy is to properly apply surveys and gain information from your active members and leads that will give you the inside track when it comes to your marketing.

Enjoy this episode!

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Have you ever been in the flow, experiencing the perfect day… until a patient asks you that one question you hate hearing?

The patient questions that haunt you can be the difference between a great day and the worst day. When you nail them, your credibility grows, but when you miss… you take a hit that can be tough to come back from.

On today’s episode we tackle some of those questions.

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