As you scroll through your news feed, skim your newest 100 emails or get lost spiraling through Instagram, this is your lifeline…

The HEADLINE.

A show stopping statement, a message that sparks curiosity or even a graphic that simply shocks you.

In each instance, your mindless consumption of information comes to a complete stop and you need to know more.

That’s the purpose of the headline!

To stop the consumer and get them to pay attention to YOU in a sea of noise and clutter.

Your business is just one of millions and as a chiropractor, it’s highly likely it’s one they are NOT searching for…at least not yet.

On this episode of Life By Design For Chiropractors I’m joined by our marketing pro, Dr. Michael Gibson, and we go granular on headlines.

We often discuss very high level ideas and concepts as they relate to your success in a Retention Based Practice but today we get into the nitty gritty of headlines.

Are you making these headline mistakes? Read More

Do you spend hours every week creating what you think appears to be great content?

Your videos are full of valuable tips and instruction, your blog posts are detailed and well researched, maybe you host a podcast every week that takes hours to prepare for… but no one is showing up at your door asking for help!

With the exodus from television and radio to social media, the marketing climate has changed drastically and it’s likely you haven’t followed suit.

Information is available and it’s free.

Your market doesn’t want to be bombarded with more content they don’t care about.

The same old recycled chiropractic ads just won’t cut it anymore.

On this episode of Life By Design For Chiropractors we give you a blueprint to help your transition into making content that people care about AND content that motivates them to seek your help.

Insanity is doing the same thing over and over again expecting a different result.

Stop the road to insanity and start down the path to creating professional, authentic, appreciated and welcomed content. Read More

The marketing landscape is changing rapidly… Thirty years ago it was direct mail, then came email marketing and finally social media has taken the world by storm… Facebook, Twitter, YouTube, and Instagram.

We’ve repeatedly made it known that while the tactics and best places to grab attention may change, marketing principles do not.

There will never be a time when positioning, differentiation, segmentation, knowing your target market or follow-up are not at the centerpiece of your marketing plan.

Yet, that hasn’t stopped chiropractors from chasing the shiny penny from one social media platform the next using the same old marketing tactics (and some new sleazy ones too).

It’s not that social media can’t be a valuable asset in your marketing arsenal..at this point in the game, it should be a foundational component.

That said, there’s a way to use social media – a method to the madness that can yield some insanely incredible results for the chiropractor.

On today’s episode of Life By Design For Chiropractors we’re joined by LBDFC Director Dr. Kreso Jug to discuss his success using Instagram in his practice.

Enjoy! Read More

Don’t be frightened…“The Chiropractor’s Curse” is not one that needs Harry Potter to break the spell, it’s something you can tackle yourself if you know what to look out for.

Our profession loves the next shinny penny and I mean LOVES it.

We’re constantly in the search for it and when we find it, we snatch it up like it’s gold…until it’s magic wears off and the search for a new one ensues.

This cyclical activity that dominates the marketing radar for most chiropractors keeps them attentive to new ad tactics popping up on Facebook, new ways to bot social media followers, click-bait, bait and switch tactics…essentially anything that looks and appears new and claims to deliver 100’s of new patients.

Aside from the obvious fact that even if it did work, the majority could never process that many new cases properly. It also soaks up the time and energy that could be allocated towards building a lifetime strategy and follow up systems to support it.

In this episode we give you tools to avoid this trap and build a strategy that yields big ROI over the long haul. Read More