#34 How to Create The Right Marketing Content To Attract More New Patients

One of the most challenging tasks for any marketer (especially chiropractors) is creating marketing content your avatar cares about.

It’s commonplace to fall into the trap of writing blogs, recording videos and podcasts about the topics we think are important and our market NEEDS to know about.

The problem is if they don’t care, they won’t pay attention and they’ll never consume the content. Read More

#27 How To Use Surveys To Capture Valuable Data About Your Market And Turn Leads Into New Patients

The best doctors have the ability to listen to their patients and communicate in a way that they’ll be heard. The same principle applies to the best marketers.

Imagine if you could merge the two?

One strategy is to properly apply surveys and gain information from your active members and leads that will give you the inside track when it comes to your marketing.

Enjoy this episode!

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#24 How To Answer Those Patient Questions That Haunt You (And Boost Your Credibility In The Process)

Have you ever been in the flow, experiencing the perfect day… until a patient asks you that one question you hate hearing?

The patient questions that haunt you can be the difference between a great day and the worst day. When you nail them, your credibility grows, but when you miss… you take a hit that can be tough to come back from.

On today’s episode we tackle some of those questions.

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#20 The 3 Most Fatal Marketing Mistakes Chiropractors Make – Mistake #1

This marketing mistake is the biggest one of all… and it’s not because it’s something challenging to do.

The marketing mistake chiropractors make most often is not knowing their market well enough.

On this episode we tell you why your avatar is so important and how to leverage that knowledge into marketing that matters.

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