#68 How to Create Online Content That Converts

Do you spend hours every week creating what you think appears to be great content?

Your videos are full of valuable tips and instruction, your blog posts are detailed and well researched, maybe you host a podcast every week that takes hours to prepare for… but no one is showing up at your door asking for help!

With the exodus from television and radio to social media, the marketing climate has changed drastically and it’s likely you haven’t followed suit.

Information is available and it’s free.

Your market doesn’t want to be bombarded with more content they don’t care about.

The same old recycled chiropractic ads just won’t cut it anymore.

On this episode of Life By Design For Chiropractors we give you a blueprint to help your transition into making content that people care about AND content that motivates them to seek your help.

Insanity is doing the same thing over and over again expecting a different result.

Stop the road to insanity and start down the path to creating professional, authentic, appreciated and welcomed content. Read More

#67 You Need To Live It To Lead It

I’m not sure there could be a more important topic than the one covered on this episode.

It’s the NUMBER ONE character trait I personally see in successful people that is missing in those who struggle.

I’m not just talking about Chiropractors…I’m talking about ALL PEOPLE.

My suggestion is to listen closely to this episode, and if you’ve realized you’re deficient, and take immediate action to start building this trait.

What trait am I pointing out?

Integrity… aka doing what you say you’re going to do!

More specifically carrying out the appropriate action steps with regards to your own lifestyle blueprint.

If you have big plans for your practice and hopefully your life, you know a healthy lifestyle…fuel, training, fitness, sleep, etc. all MUST play a central role in giving you the physical and mental resources for success.

Are you consistently meeting all your requirements? If not, why not?

What is holding you back?

The great news is after 15 years of entrepreneurship I’ve faced many of my own challenges in successfully implementing a blueprint that works and I’ve also brought on a guest who has done the same…

On today’s episode of Life By Design For Chiropractors, myself and Dr. Mike Gibson share our strategies and tactics to help you solve this BIG problem and start living it to lead it. Read More

#66 How Chiropractors Should Use Instagram

The marketing landscape is changing rapidly… Thirty years ago it was direct mail, then came email marketing and finally social media has taken the world by storm… Facebook, Twitter, YouTube, and Instagram.

We’ve repeatedly made it known that while the tactics and best places to grab attention may change, marketing principles do not.

There will never be a time when positioning, differentiation, segmentation, knowing your target market or follow-up are not at the centerpiece of your marketing plan.

Yet, that hasn’t stopped chiropractors from chasing the shiny penny from one social media platform the next using the same old marketing tactics (and some new sleazy ones too).

It’s not that social media can’t be a valuable asset in your marketing arsenal..at this point in the game, it should be a foundational component.

That said, there’s a way to use social media – a method to the madness that can yield some insanely incredible results for the chiropractor.

On today’s episode of Life By Design For Chiropractors we’re joined by LBDFC Director Dr. Kreso Jug to discuss his success using Instagram in his practice.

Enjoy! Read More

#65 The Chiropractor’s Curse

Don’t be frightened…“The Chiropractor’s Curse” is not one that needs Harry Potter to break the spell, it’s something you can tackle yourself if you know what to look out for.

Our profession loves the next shinny penny and I mean LOVES it.

We’re constantly in the search for it and when we find it, we snatch it up like it’s gold…until it’s magic wears off and the search for a new one ensues.

This cyclical activity that dominates the marketing radar for most chiropractors keeps them attentive to new ad tactics popping up on Facebook, new ways to bot social media followers, click-bait, bait and switch tactics…essentially anything that looks and appears new and claims to deliver 100’s of new patients.

Aside from the obvious fact that even if it did work, the majority could never process that many new cases properly. It also soaks up the time and energy that could be allocated towards building a lifetime strategy and follow up systems to support it.

In this episode we give you tools to avoid this trap and build a strategy that yields big ROI over the long haul. Read More